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m(Research stands for modern - smart - market-oriented - tried and tested marketing service

m(Research provides market-oriented know -how in the areas of market research, mystery research, merchandising, promotion and consulting. We have accompany many of our customers through decades of achievement. This is the basis on which they know they can rely on support for their current and future success.

A relaible partner for market- and opinion research

In addition to the development of tailored problem solutions that are both creative and customer-oriented, m(Research also relies on tried and tested standard modules for qualitative and quantitative market- and opinion research. Our team has worked for many years on taking good care of projects and ensuring that are successfully implemented. Its hallmarks are creativity, continuity and closeness to the customer.

Full-service market research

m(Research is one of the largest market research institutes in Styria and has a personal data pool of almost 9.000 different people with an enormous range of skills and interests throughout Austria. These characteristics are always available and put to good use whenever we do mystery shopping, testing, tasting, selling, promoting, questioning and all the other business components our customers value. National and international customers trust us with their projects in established and newly conquered markets.

Based on the tried and tested standard components of market research, m(Research develops tailormade, smart, solutions with creativity and customer oriented know-how.

Why m(Research?

  • Market analyzes using the most modern methods
  • Use of tried and tested software tools
  • Interpretation by market-experienced experts
  • Holistic determination of the customer journey
  • Expertise in mystery shopping
  • Studio for focus groups
  • Active research background through teaching activities at universities of applied sciences
  • Proven creativity in merchandising activities
  • Empathic promoters für many points of interest (POI)

m(Research South-East Europe has been active in the region South East Europe for some time and has plans to expand further.

Core areas of expertise for better business:

  • Market research
  • Mystery research
  • Merchandising
  • Promotion
  • Consulting

Market Research

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Would you like to know how you can increase the satisfaction of your customers? Would you like feedback from your employees, managers or organizational units in order to identify areas for improvement in your own company? What really defines your brand and how can you improve the companys image? Do you need customer insights to develop successful products? Are you looking for success factors for innovative products and services? Would you like to develop advertising that helps your products or your company to better position? And much more…

 

We offer you a reliable basis for decision-making all of your your business issues. We show you aspects of how you can make better use of your opportunities and expand your competitive advantages. For market research on international markets, we rely on tried and tested partners in their target markets via the ESOMAR network.

Mystery Research

Research into own strengths and, above all, weaknesses can only be done in secret and  by impartial people from outside the company.  Mystery research activities are thus an invaluable tool for your own continuous improvement of service quality at all relevant touchpoints. m(Research offers extensive expertise using covert test procedures.

Start a journey with us to the core values of your company and how they are perceived from the outside. This trip will bring extremely surprising and important insights to light and offers you numerous starting points to optimize your company and your products where it is most beneficial or necessary.

We analyze the different touch points with the appropriate procedures, such as mystery shopping or test purchases, mystery calling, mystery guest.

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Merchandising

merchandising activities point of sale distribution channels point of interest austria mresearch channel of retail

With merchandising activities you can create an effective multiplier for increasing sales and sales optimization for your company and your business partners. We would be glad to help you fine-tune the points of interest (POI) with our wealth of experience, which we have built up over decades.

We organize, manage and control merchandising activities across all of Austria in all centrally-managed or 2-stage (so-called franchise) distribution channels in retail, gastronomy or in so-called „New Channels“ or special sales channels. We do this irrespective of whether you use field service at the point of sale (POS) to increase sales volumes or optimize the brand image for your target groups with an experienced shelf service team. From snack bars to ski huts in the mountains, nothing is beyond our range.

Our customers recognize our USP though the use of sales professionals who know the trade channels and who the trade channels know.

We will naturally take on your reporting systems and standards or bring in our own app-controlled system. We simply document everything that is essential.

Promotion

Promotion activities are the perfect complement to classic advertising and digital marketing. On the one hand, promotion can bring content closer to the target group and, on the other campaigns and events can promote classic and viral attention.

Promotion at the places where your target audience is located. Whether at the POS, in a shopping center, on a shopping street, at an event or a trade fair, etc.

m(Research makes promotions plannable, measurable and cost-efficient. Competent and sales-boosting advice can ultimately be decisive for the customer to choose your brand. This can be influenced in a targeted manner through sales promotion.

We enliven your brands with emotions. Appropriate staging of sampling & probing campaigns makes it possible to bring your product to your target group at the point of interest (POI), and that without wastage.

With our experienced promotion team, we will be delighted to support you in getting your products the attention they deserve.

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Consulting

consulting employee workshops brainstorming creativity group prozess innovation research austria mresearch

With a holistic consulting approach, which often starts with the basic information, we collect data from the market analysis, we integrate our specialist knowledge with social skills plus process- and method know-how and use this appropriately for the situation. Since employees are an essential resource for generating ideas which usually is available immediately, we like to make full use of the of company team spirit.

In employee workshops, we use various techniques such as brainstorming, creativity group processes and other tried and tested projective processes to develop innovative concepts and scientifically sound, practicable solutions. A successful market research project often forms the starting point for further consulting activities.

Depending on the objective and the innovative potential, we also like to use instruments from innovation research, such as design thinking, the so-called flight altitude model or similar processes.

 

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